Marketing and Finance
Marketing and Digital Marketing
1. Introduction to Marketing
- Definition of marketing.
- The difference between selling and marketing.
- The four principles of marketing. (Product, Price, Promotion, Distribution)
2. Marketing Strategies
- SWOT Analysis.
- dentifying target audience and buyer personas.
- Market positioning strategies.
3. Digital Marketing
- Introduction to digital marketing.
- Differences between traditional and digital marketing.
- Digital marketing channels (SEO, SEM, Email Marketing, Content Marketing, Social Media Marketing, Digital Advertising).
4. SEO and Search Engine Marketing
- Fundamentals of SEO.
- Importance of keywords.
- Technical SEO and website optimization for search engines.
5. Email Marketing
- Setting up email campaigns.
- Best practices for email design.
- Analytics and performance measurement.
6. Social Media Marketing
- Choosing the right platforms for your brand.
- Creating engaging content and engaging with the audience.
- Paid advertisements and result analysis.
7. Digital Analytics
- Introduction to Google Analytics.
- Tracking visitors and conversions.
- Data analysis for informed marketing decisions.
Innovation and Entrepreneurship
- Fundamentals of innovation and creative thinking.
- Developing an entrepreneurial business model and testing the idea.
- Learning from failure and resilience.
Finance and Economics
1.Fundamentals of Finance
- Introduction to finance.
- Financial statements (Balance Sheet, Income Statement, Cash Flow Statement).
- Introduction to financial analysis.
2. Financial Management
- Financial resource planning.
- Investment project evaluation.
- Working capital management.
3. Personal and Corporate Finance
- Basics of personal finance.
- Corporate financing options.
- Loans and debt management.
4. Macroeconomics
- Introduction to macroeconomics.
- Gross Domestic Product (GDP) and inflation.
- Monetary and fiscal policy.
5. Microeconomics
- Introduction to microeconomics.
- Supply and demand.
- Price determination and the market.
6. Financial Markets
- Understanding financial markets.
- Types of securities.
- The stock exchange and trading mechanisms.
7. Investment and Fundamentals of Analysis
- Introduction to investment.
- Types of investments (Stocks, Bonds, Mutual Funds).
- Fundamental and technical analysis.
Innovation and Entrepreneurship
- Fundamentals of innovation and creative thinking.
- Developing an entrepreneurial business model and testing the idea.
- Learning from failure and resilience.
Each unit should contain:
- Learning objectives
- In-depth theoretical content
- Case studies and practical examples
- Interactive exercises and activities
- Tests to measure understanding
- Projects or assignments to apply knowledge
The content should be presented in an interactive and engaging manner, allowing ample time for group discussions and feedback . It is preferable to have experienced lecturers or trainers in both marketing and finance to ensure the quality of training and the benefit of the participants.